Alan Bernholtz on Colorado.FM – The Colorado Podcast
So this is a really awesome episode, if i do say so myself!
I had the opportunity to sit down with Alan Bernholtz, former mayor of Crested Butte, fire jumping aficionado, and currently Senior Guide and Global Activities Director at Irwin Guides and Eleven Experience, also dubbed with the envious title of Minister of Fun.
This is one of those times where I wish I had hit record as soon as I sat down in the basement and live music venue of Public House, a relatively new establishment right on Elk Ave in CB. We talked as much before I hit record as after.
First off, there are some f bombs, so be warned…
Next, despite being exposed as the resort riding Boulderite that I am, meeting Alan was one of the real highlights of doing this podcast to this point. Hopefully I’ll have a chance to take a ride in Tucker the snow cat up to Irwin with him at some point.
We get into Alan’s history from arriving in Crested Butte and living in his van to being the mayor of town and owner of the largest guide service in the area. We then get into Irwin Guides and Eleven Experience, the services they offer and what makes them unique.
Be warned, don’t follow them unless you want to see lots of enviable powder shots.
And, of course, we’ll be sure to put any relevant links to find these guys or anyone else we talk about in the show notes.
Alright, so here we go, my conversation with Alan Bernholtz of Irwin Guides and Eleven Experience.
[02:30] Public House, a great new establishment in Crested Butte
[04:00] Being mayor and jumping fire
[11:45] Why Crested Butte?
[14:00] Growth of a guide
[17:20] Lee Ervin – “The most authentic person I’ve ever met”
[21:30] Heading to France
[26:00] Running a global guide service out of Crested Butte
[30:00] More parades!!!
[35:00] What sets Eleven Experience apart
Remembering Lee Ervin – The Crested Butte News
Alan thanks fan for taking some time to come out and meet with me. Where are we now we’re in the public house.
Yep we’re in the Public House the music venue in the basement downtown Crested Butte. So you’re saying they just put this place in. Yeah we just opened up on July 3rd. Are you part of the public house. No. Now we are like any new place that’s also been has music in town. No it’s not we have everything. This is just the newest latest bar in our town and it’s been a really nice addition to have a music venue and a place that’s no different unique and got a good vibe. Nice now and we were just talking about how some of the acts that they’re already attracting seems like.
The word’s getting out and the owner here was making. You were saying the sound here is amazing.
So yeah you know we didn’t have a large venue so I think he was more of like let’s make it really sound really good. So I think he’s hoping that it’s something is talked about amongst small musicians like Karl Denson came and played and we want him to go back to his hometown and be like Man you should have heard it. The sound is incredible and we want people to seek us out. But you know with 150 seats we’re not going to bring in huge bands so we want we want titan musicians is what we want right now I say I keep saying we I have nothing to do with it.Read More...
You have to live with it because because you benefit from it when something comes up. So let me I was I was looking into your background a little bit. You know I was doing some kind of internet stalking I guess and I came across a page that was put up by the Wagner Skis guys. Yeah. And I guess they had like your quiver of just beautiful skis that they’ve made for you. But the article started with this sense I’m literally quoting you says ‘if you ever have if you’re ever lucky enough to meet Alan ask him about jumping over fire at the Mardi Gras parade when you are mayor of Crested Butte.’
So. That’s we’re going to start. That’s where I was. I saw that and I was like that kind of ticks off a couple of boxes just like Mayor? Jumping over fire?
I want to hear all that stuff.
Well thank you Wagner custom for putting that quote in there I guess. But yeah you know we have a lot of parades in town and we do a lot of you know local kooky grassroots fun festivals and so we have one that didn’t just watch. It’s not true I have jumped.
First of all. Who doesn’t love fire?
like when they go out and you’re a pyro. But let’s face it if there’s a big fire and someone has a five gallon bucket of gas and throws it on there who doesn’t like that. Everyone cheers. Yeah it’s the same thing. I love fire just as much as anybody else. I love fireworks a little skiing. So put all that together and we have like I said these kooky little. Festivals and parades and we had a Mardi Gras parade one year and I was like yeah I’m going to jump over fire as my skis.
And so I jumped over like tiny little like trash can fire and of the back of a suburban. And then I got better at it and got bigger bigger and it got bigger and then we started doing all kinds of floats and once you kind of you know once you kind of get the idea of how to do fire safely and you know how to do like a big water feature.
You can kind of do a bunch of different stuff in a parade with those things you know in a moving float. So it just became a challenge like what can we do every year different and different and then it got to be like well you know damn this is hard to come up with some different time and then I kind of picked up the for Mardi Gras.
I always just jumped over fire. It was the simplest thing for me to do as winter right. And it was simple and it was a couple of years it was like super dangerous like the jump and like people come with my wife me like What the fuck. Like how could you let Alan do that. Like that’s dangerous. Like he’s in to hurt himself.
And I never have. By the way right. And I got lucky. And then it got to be where we got it was really kind of safe. I’d almost say boring.
And so then I got to stop doing it because you mastered it.
So when say master anything I’ve mastered nothing in my life but I moved it to from the Mardi Gras parade. I moved it to another parade that we have called flouncing which is the ski season and that was like a five person parade. Mardi Gras was like maybe a 10 person pretend float parade. OK. So but everyone’s here it’s like spring Mardi Gras party. And show us your you know killer flower. It’s like end of the season you can’t give sking away. We tried that. No one came. So I was like I’ll jump fire in the Flaushink parade just kind of breathe life into that one and flossing is one of my favorite parades because it’s still doing some flowers.
Still happens and it’s been going on a long time. Long before I ever got here. And it is like this. It’s the flushing of of the winter and you’re it’s spring and it’s totally made up and it’s like supposed to be Slovakian or whatever the fuck it’s supposed to be and it’s not. It’s just like this. We’re going to party we’re in a polka dance. And the old timers all come out. They do like these old slide shows and they talk about the old times like you know before the left right when the skier was just beginning. And like the roots of Crested Butte as it is today not as a mining town. So right.
I just love it because it’s like really authentic little festival or little festival. Right. So and I did there and then I kind of stopped doing it. I remember the first year I didn’t do the Mardi Gras parade. I was just sitting there in the crowd I was all dressed up in costume and then the parade went by and someone like oh you know that wasn’t that great of a parade and someone says no no eight hours is going to come by with his flow.
And I’m like I’m not I’m not going by this year.
So yeah it goes on like the whole jumping over fire thing could go on forever. And the mayor so that’s pretty much how I was elected. I’d like to say that like everyone was like oh Alan’s got these great values and we want a mayor that’s going to. But really it was just like they knew me because I jumped over fire. Right. And so when I got elected mayor and then I went to Washington D.C. and testified and from the United States Senate to try to you know reform hard rock mining in our country because there’s a mine that threatens to be in our town. It’s only a few miles away that they’ve been fighting for you know four or five decades and there is you know they’ve been trying to reform this bill from 1872. And so we were the poster child Crested Butte as the poster child of mining reform.
He brought the mayor from Juneau who is like we love mines like yes. And then there was some some environmentalists and then there was some mine experts and so we all sat in this panel and like I had giant tanlines it was middle of winter you know and like I’ve just been skiing every day and I was like I went to D.C. It’s like LA. Better suit you know like I need a suit. So I went and bought a suit. And like every senator came and look who’s been skiing. Where would you go. Would be out in the sun because the giant tanlines. But I feel like it represented pretty well. I was on C-SPAN which is you know a big deal for me and I was like wow that was so cool what an honor like. And if you’re in D.C. as a mayor you can like you know you get the you get the key to the VIP bathroom you know it’s pretty sweet like you could do stuff.
And they’re like What are you on the mayor. OK come on in. You know like wow like this is great. I mean you can get free drinks or anything. You like. You know you walk down the hall and meet a congressman. Can knock on their door and I’m them to me and they say hold on. No I hear you because you’re an elected official even if it’s a town of 50 200 people. It was cool. Especially the local Colorado people senators and congressmen were always all ears. So then they came back and I was like walking down the street and a lot of you know there’s a lot of young people in our town a lot of parents visit.
And there’s this girl and she’s like oh hey. Mom this is our mayor. And I’m like fresh from back from D.C. I’m like Hell yeah I’m the mayor. Like this is great. And she’s like I’m like I just represent in our town on a national level and she just goes ‘he jumps over fire.’
I was like That’s it. You know perfectly clear to me right then like we elect people because we don’t want to do that stuff right we don’t want to sit through boring meetings and talk about policies and talk about expansions and we go to certain means that we’re interested in. But basically what we want somebody who represents us and abroad level sure and jumping over Feierstein to represent a lot of people maybe more than just in Crested Butte. And so that’s how I got elected.
What year was that like. What years were you married.
I was mayor. Well I got elected the town council 1999. And then I was on to serve for six years to two elections and then I ran for mayor in. 2005. OK. Right on.
So for years I didn’t make it through two elections there as well and you know I never lost I never I don’t believe in career politicians I don’t think someone should be. I don’t think our forefathers were like Yeah this is going to be your career some day. You know we were they were farmers and they were they were people that were like hardworking people that represented our country. They didn’t think that a senator was going to be in office for 35 years and be making like a ton of money doing it.
And so after 10 years in office I was like if I haven’t done what I’m going to do I’m probably not going to do it. So I step down. Right
And unfortunately you didn’t bring your fire jumping to the steps of the Capitol that might have made a step. Maybe. I think probably me. Yeah probably yeah. So after so you would come across to be.
From what I kind of read you had kind of hopped around you had looked all over place. What was it about. Crested Butte at that time that that made you kind of stop. And did you think at that time you were like This is the place for me or. Is it. Are you surprised that you’ve been here for nearly 30 years.
Well let me answer a couple of questions in there but the reason I came here and the reason not the reason I came. The reason I stayed here is the same reason I’m here now. Like it hasn’t changed that much which is the people the community here and the values that they have here are just in line with the way I think. Not all the way all the time and I mean you and I were chatting earlier and it’s not not the same as it was.
But you know I came here from Aspen and I lived and grew up in Southern California I moved to aspirin looking for like a ski town. I thought it was cool and then I realized that wasn’t the community that I wanted to be and I wanted to be in a smaller community of people that really took care of each other a little bit more although when I was living in Aspen it was great we had potlucks and you know there was it wasn’t it wasn’t all like ritzy and it was.
But there was still an underground community that’s still there today. But when we’re here and everyone would just say hi to me. And I was like walking on the street like take a second look like he’s talking to me like you don’t even know me. Right. And so I was like well this is really cool inviting town and I’ll go check it out. I do not think I was going to stay at all. I just thought I’d be here for a little bit at that time I thought I was maybe a farmer.
Gotcha. All right. But you ended up at the mountain. And.
I don’t know how many years like skipping forward to but after kind of putting in some time here and working on the mountain. You got into guiding and you actually did you start.
Crossing the mountain guides. I did. When you see on the mountain what do you what do you mean you know where you were. I think you were working out and mean the ski area. The scary mountains. So you realize there’s a lot now in the mountains.
Yeah right. That’s hilarious.
So well no I came here and you know I got a job like cooking at that cafeteria lied about the job a lot about my experience I was 20 years old. I came in. I was kind of late in the season late in the hiring process. Like we’re done come back on Wednesday we’ll see we got came on Wednesday. Guys like you have a good breakfast. You know I get my breakfast. So he hired me. I got a pass. I was super psyched. Started work and he’s like you’ve never cooked breakfast day in your life. And the guy was super pissed. For like a week and then he just like taught me to be a breakfast cook. And I just did that and then worked. There was like a mountain guide program they had. It was like a ski school kind of thing.
And the school director was a Swiss mountain guide you know like certified non guide and he kindof took me under his wing I was just getting back interested and I just learned about snow and avalanches and really kind of becoming interested in that getting a little away from the crowds a little bit I get into softer snow and kind of that that freedom kind of feeling. And he took me under his wing as my mentor and just like taught me kind of pushed me down that guide path and then worked on ski patrol for a while until. I resigned. Forced resignation from Steve Mitchell and started working for him full time as a guide and then. Starting my own guide service Crested Butte Guides 1998 while it was like meeting that guy really sent me down a path absolutely yeah.
Jean Pavillard, yeah.
Great dude it’s amazing how one encounter can do that.
Yeah he uses an incredible guy still is. I mean he’s still ready. We don’t we’re not really that close and not in touch really. Right. But he had a huge effect in my career and my life. So when you’re guiding back in.
I guess. So is this like mid 90s this kind of thing. You know this. Like what was the crowd like in Crested Butte at that time. Because I know there’s you know obviously like we all know about the growth that’s going on now. We talk about this morbid but what’s crested like you know at that point is it still feeling growing pains or is it you know or is it still pretty small.
It was still pretty small you know and I think in 1988 when I got here it was 700 people living here and I bet in 1995 there was you know 900 people living here. Got to know there was a couple experts that seemed like a lot of my friends that I have now kind of moved in these different little chunks of time but it seemed like 93 and 96 97 a lot of people moved here. But I wouldn’t say that there was any kind of like.
A gold rush going on and the same problems we’re having now. We were having then I mean housing was tough. The wages were low the expenses were high and you know you get paid more and then rents more and then you get paid more and then rents more and so there’s still there wasn’t that many places to live then. And there’s not that many places to live now so it’s always been kind of you know typical kind of skis last resort town problems that we have just trying to keep housing force workforce keep everyone happy and you know when I first moved here I lived in my car lived in a van for four years. So it was easy easy for me to just go wherever I wanted to go. Right. That was great right.
Yeah. We were talking a little bit about the editor of the local paper who just who just passed away and how by go into that. Service that they had for him which was just last night or two nights ago two nights ago you were able to see how you know there are still people here who. Are. Chris history dates back in Crested Butte to when it was miners versus ranchers and you know the ski industry wasn’t even the dominant kind of force in the town or anything like that. What was it like to just kind of get in the room with some of these folks. Well you know and also like Who is this Who is this guy that passed away like that. Was such an influence. Yeah Willie Irving I think as the editor of the paper I think he was I think he was the most real.
Authentic person I’ve ever met. Like he did not there was not fake news. You know there was not there was a bunch of quotes and what they called it but it wasn’t regurgitated news it was all original. He was an original person and he influenced everyone around him by being original and he was very accepting of everyone. It didn’t matter if you were a Republican or a Democrat you know and we said this all night long and at this memorial service. But he brought the community together and he taught people community values and he didn’t make those community values up. He believed in what was going on here. And he just was kind of like the guy who just kept going and spread it because he was an influential position as editor of the paper. And so he was able to really affect the town.
And at that time you know being so small I mean back then used to come to town and they would say Doug what do you do. And then you’d be in the paper. That’s what you did. And then if you’d said I’m an auto mechanic and you weren’t it didn’t matter that’s what you were going to be in town. And so people would come to town and say I’m a sign builder. Even though the last thing he did was sign bill but they didn’t have any training at building signs and then that guy you know built in Terra build signs for 15 years because that’s what the newspaper labeled him as we know small town back then and that’s what Lee kind of kept that going in and spread that onto the next Ed. And then the next editor and the editor of the paper that we have right now as a mayor you know you have to hate the editor of the paper because they’re assholes and they’re just trying to get a story.
And I love the guy you know. I mean he he made my life miserable but he kept me honest he kept me on the line. He asked good questions. He still didn’t today. He loves doing it. And then you know there was an editor before him that was like one of my best friends was at the paper I ran for mayor and the guy didn’t even endorse me. Right. You know that’s right. Eddie
I’m bringing it up. I have not forgot. He
knows every time I talk to him I bring it up but you know and so I think that that shows what kind of people we have in this community. It’s like just because you’re my friend. He thought someone else would do a better job at that position. And that’s what he did. He did his job and for this community not for himself not for any benefit. You know by voting for me because he’s my buddy endorsing me I should say. That would have been him just not toeing the line right. Right. And so I think our community still does that. I don’t know a lot of people here. You know there’s a lot of young people here a lot of new faces but I kind of feel like everyone’s still kind of toeing the line and like pulling out their best colors and that’s why I still live here. That’s why I haven’t left. Right
You were actually mentioning how you did actually end up leaving with your job for a couple of years to help start some operations overseas. And then you came back to Crested Butte and. You kind of it gives you some perspective right. Step away from something you come back like the rate of change and what kind of started happening around this town and even just like a couple of years gone recently.
Yeah for sure and to be clear you know like we moved overseas start operation like I’m a ski bomb. I moved. They sent me to France to started a risky operation. You know I still ski bombs during the time that the place is skied as many days. I passed through the year and I don’t want to die I went corporate or anything like that because I didn’t. I just never. Maybe I should try that. But I just never gone down that road you know I just try to follow the path of what I love and what I think I’m capable of doing. But going away for two years and I didn’t want to go. I was like super reluctant. Like no I’m not leaving my town this is where I this is my roots this is where I live now. And you know I fought it and fought it and my boss met me on a business trip one time.
Higgins sounds corporate and he’s just like shut the fuck up and go to France like shut up this in November and he’s like I want you there by Christmas. And so I dragged my feet. I was like come on and he’s like it’s going to be a great experience like you little baby right. Sack up and go there. And so I brought my family over there very supportive of the family. We all lived over there. And after like one year to go there for one year and get it going after one year I was like Hey man is it cool if I stay for another year because it was awesome. Right. And he’s like yes. If you want to years differently or so coming back Chris I mean the town or the lodges over there the Chalet is 50 people and has like one restaurant sorta.
Oh OK. And then the town I lived in which is about you know 10 15 minutes away was 350 people that had the bar and had the restaurant you know. And so it was very small. And not only that like their French you know I was in France and so like the like oh Bernholz is that German I’m like yeah you know my dad was German my mom was Polish and there’s some Russian in there and they’re like oh that’s cool. Yeah my dad was French his dad was French and his dad was French or French. So like super hardcore you know roots the values you know about the French that’s why they speak French because they’re like we don’t want to learn English our language is the best we’re French.
And weather is known globally or not. We speak French. This is where we’re from totally and in the Savoi where we lived in the Terran days you know where the lodges and where we skied it vowed there and stand for like even being French isn’t good enough you know. It’s like this Savoi right. So I be like what about this guy you know he’s a guy. I know he lives down there. Oh no he’s not Savoi. You know I was like OK that’s cool man whatever like hardcore.
I came back here and to go back to your question which was after being gone for a couple of years you come back to town and you know it wasn’t it wasn’t. It
hadn’t crested at that point but you could feel the wave moving you know you can feel the number of people increasing in the area maybe not in the town the town numbers may have stayed relatively the same.
But outside unincorporated Gunnison County you could feel it is growing and swelling and it just you know changing sure but the like I said the great thing about it was that in underneath all that minutia the core was still like all these people that are fucking awesome people that have these great values that toe the line and follow their path. And so I came back and it was different but it wasn’t a bad place to be. It was different and if you don’t expect things to stay the same then you should just watch. You know Mayberry RFD because that’s only TV’s only thing doesn’t change right.
It just changes and if you just if you try to help and try to you know be part of what’s changing. Then I think you can affect the way it changes and if you want to be an asshole and if you want to be some stubborn you know crotchety old guy back in the day you know then you’re not then that sucks you know. But if you want to be like hey you know we used to do it. What about this and someone some millennial guys like well what about we could do it like this to be even more effective and you know like great let’s do that. And I think that’s what our town’s all about. Because when I got here it was just a whole another layer of guys that were crotched who didn’t want to see it change now and then before they got here it was the same and you know I mean in the 70s the hippies came in and took it over.
And you think all those guys from like the 60s were like No thug all these hippies are moving into our town. So I think it’s all and it’s all an attitude. Attitude is everything.
Right. And from my. Youth so.
I’m going to be real careful not to sound corporate. But you know as you’re guiding businesses you kind of grew and they evolved into a few different things including the wing guides. You know what I could just imagine that.
Makes a really amazing group of people. And that is it must be a spectacular place to work. But. What do you think about. Crystal beauty or even Colorado. Around the world you know started you’ve looked at operations in different places. What is it about Colorado and then in general that that makes even an international operation want to be based here. Like what you know the people there getting the the lifestyle that they get to kind of have the people you attract and also just you know just the awesomeness of you’ll be your guide in this area I guess.
Yeah well I mean we’re not you know we’re not you know we’re not going to be on a stamp. You
know we’re not Yosemite we’re not grand teton we’re not Rainier.
All these beautiful wonderful national parks and just areas that are just really well known for some of the guiding senses. You
know we’re not we’re not that spa we’re the we’re in the shadow of all those places and I think that when people want to get kind of down to what the activity is really about and not necessarily a feather in the cap because we’ve got no feathers you know we’re checking this feather that’s a Krispy Kreme.
I mean a featherless chickens were taken with feathers.
You know just the place it’s like we love doing what we’re doing and you know comes back to the community a community thing. I don’t know why our boss was like I want to make our global headquarters in Crested Butte. You know I mean this is the first operation that he started up guyed operation hospitality brand and he just kept it here you know our insurance this year insurance people here are our directors here like our headquarters this year and you know we are a company that has properties in different countries around the world and so it’s a bitch to travel to them and this is where we all start from and we’ve never really looked at anywhere else.
We’ve never been like let’s move our place. You know some you know some corporate land like Boulder.
Yeah because logistically would be closer to probably international airport or something like that.
So I think I mean the skiing here is phenomenal. The climb in here is really good you know we’re near the Black cane and but we don’t climb in the black rain much. We’re just we’re just another guide service that’s in in the state of Colorado you know people come out they will horseback riding they go rafting they go rock climbing. Now they go mountain biking. And I think that people come here and they they do all those activities that you can do in countless towns around Colorado but they don’t have crested butte you know and they come here and the town is very nice and it’s welcoming and you know you can just be yourself. You don’t have to. Doesn’t matter how you dress I don’t care if you drive a Porsche or if you drive a truck or whatever I don’t care.
You know sometimes I care if you have a really nice bike like a townie right. Not a mountain bike but if you townies supersonic that’s going on a little envious but that’s about it. I mean I think that that part of things that part of the whole package I think is what people really like. They come here they can just be themself they can wear whatever they want to wear whether it’s a T-shirt or collared shirt or baseball cap or slicked back hair like we don’t care. And I hope that never changes that we’re always accepting of people because it doesn’t matter what you look like it matters how you act.
Right. So are you ever going to jump fire and run for mayor again don’t you. I don’t know.
All right Mayor again but I’d love to jump over far. Yeah fuck yeah yeah fire is good fire is good. I mean last year I came out what happened. I was all poised. And something happened you know because where I work at Irwin guides and 11 that we have this snow cat that has rubber tracks that we drive into town we pick the guests up at our lodge and then we drive them into the mountains we go cat scan. And so once we started using that vehicle superhigh off the ground and it’s got this giant flat top that just made my life so much easier and safer. That was great. Without that I need to really think about how to jump over the fire because it’s just got to be so simple because I can catch big air. Enough air. And so yeah I’d like to jump over fire. I’d like to do all kinds of stuff. I’d like to have more parades so we can do because Fourth of July’s has gotten out of control. You know the parade.
Control you hear about that one from everybody.
And so we used to do one every year called the bizarro world float because we just didn’t want to be any part because it just became like every business just goes down the street and they’re promoting their business which is totally fine. But I was like You know it’s about having a good time. Right.
And so we do these floats like what are you guys and we’re like we’re bizarre or like you representing them like fun. We’re just doing something for fun like there’s an advertiser you know. Yeah.
So actually we do where there’s no like no 4th of July paraphernalia. You know it’s all Halloween costumes you know and we just do crazy. We used to do crazy kooky stuff. So it’s like he watch Richard Nixon slide down a water slide into a pool or you watched the Easter Bunny go through a fire breathing dragon and get spit out the other end you know or Tinkerbell go across a zip line over fire wear her tutu you know burned a little and then into a pool. So that’s the kind of stuff that I thought was you know what was I was attracted to this town about and before the I totally working. Like
people love it. And the businesses like it and the community seems to like it. I mean a lot of us stay away. Next it’s so crowded but we’ve got a lot of flow. We get a lot of parades going on and we just need more. Yeah. Which does have one a month for a month you’re like a big for a guy like that it brings it brings out people you know and it’s like fun and like you know one you’re the talker that that’s that’s OK. That can drive in the street and that and that that I want to hear more about that after this. OK. The flower show you like I was telling you earlier you know the Flushing. So like when you’re on back that’s on our story. But Tucker we just drove tuckered out. It’s all squared out.
You know it’s just like a giant vehicle. And we we just pick kids up hey you want to get on the. Yeah. Just get on. So by the time we went down and the parades here you know they usually go up and back because they’re so small you can’t sure you can’t do it just one time would be really boring. So and then we just had all these kids like hanging out and riding on top of this Tucker and I was just like you know how fine like these kids get to be in a parade. Like it’s awesome. Yeah that’s great yeah.
I’ve lived in you know big places in small places and when you get towns that still hold onto that almost like Norman Rockwell Americana thing you really connect with it because it’s awesome and it’s kind of pure right like you get there and you get like little kids or you’re not worried about the permit or you know whatever. Like people are just having fun and jumping on the roof and doing that.
That’s the same because the permit thing and it’s really it’s really changing. I think that they don’t want to do a parade once a month. I think they don’t want to close off the main street. I think a lot of businesses are like it hurts my business a lot. But I think that if you think a little bit bigger than you and of your nose you realize that if you have a cool town that you shut this street down once a month we only have one main street in one street in town that has any kind of real commerce. Now I’m not taken away from the other zones that sell you know weed and an auto mechanic like there are other businesses but like our main tourist street is one street. And if people are coming in they love it they’re going to keep coming back and not come in for one day.
If we close down for one day. Honestly I do not think that we’re going to put anybody out of business. I haven’t seen it. I think it’s just that business owners are complaining because they’re having a bad. I think it’s unrealistic. I think it’s an irrational to think that way. And I think that when someone opens up another business in town they’re not your competition. The next are neighbors not your competition. It’s the next town it’s the other ski town that’s that we’re competing with. How can we be a better ski town than those those places so we have good restaurants then what people want to come here. And we have a good product. We have a good town to be in. We have a good everything and we win.
If you just have one really good restaurant. Everything else sucks then no one’s going to come back here. No one’s going to want to be here. They’re going to go to these other ski towns around the country. Right. So I think. I think it’s important to like think bigger than your own business and to think bigger than your own four walls when it comes to community. Right. And like the business owners these aren’t people that just got here. These are people who have been here for a long time so I try to respect that. Like hey man maybe this guy knows Eli’s been in business for 40 years. Sure. But I just don’t see it. I got Sandy earlier. I think we need to make decisions on how can we make this community a good place. Right. And then tourists and community members will benefit. Yeah and I mean. The general just like is that.
This is a crowd favorite manlike. I mean it is a. People. One of people’s favorite places to come visit.
Everyone I speak to but it’s competitive in Boulder. Yeah. Yeah. There are a lot I don’t mean to. It’s a great place.
As long as you don’t go from there and wants to live there. Exactly. Everyone from like half the people in this town.
No but. Yeah. No I don’t know. I mean I think. We talk about the living guys for a little bit 11 11. So you know. You started actually a couple other guy companies and it evolved into some other like we want to get in every step. But like you’re there’s urban guides is a town of Fastrack.
Through it all she works for a company. When I first started on Pavier adventure The Edge started my own business when I saw the opportunity to get a Forsters permit called Cresta Amoun guides.
There was a few other guides services in the valley. I ended up purchasing a few of them and then to buy an adventure. My mentors business and then became like the largest guide service in the area. Did that for a while. And you know I always wanted to try something new and also just getting kind of I kind of ran into where I could had kids. Was
the mayor I was like holy shit I’m really busy. I got to give something up. Mom sold the business to one of the guys a few months later. Back then it was called. Irwin back country guides hoga which is our which is our current operation now that I worked for. They started up cat Irwin Lodge was a Keskin operation that went out of business in 2002 and 2008. You know they bought it in 2006. We started back up in 2008. They asked me to come and work there. I worked there and eventually we bought Irwin guides. We bought crest mountain guides back and started a company called Irwin guides and so then Irwin guides is like the guide service. And 11 is the adventure travel brand. So 11 is where you stay the lodges the properties and then Irwin guides in Colorado is the activities guide service gacha and within them. I
mean you’ve got a pretty sweet job it seems like a fun time in your job is to help them establish you’re in charge of the experience and making sure the people who come in. Have a great time and I was curious like you when people show up and the flights went smoothly and there’s tons of powder and then there’s a bluebird the next day it’s pretty easy like everyone’s happy. How do you manage when when things start getting difficult. Right. Like what. What is the the approach and what do you guys do when can you get there and it’s kind of raining or no ceilings like too slow to go up in a helicopter or things like that. What
- That’s a great question you come up on your own. Yeah you know that’s actually a really good question because I think a lot of a lot of guide companies a lot of guides services and a lot of guides kind of missed that. That little piece there and I think that’s great. As
someone who once traveled I’m sure a lot of people listening there if they travel for sports that are weather based. Whether it’s surfing or snowboarding or skiing or whatever. We’ve all been skunked. We’ve all traveled halfway around the world to get there and spent a bunch of money that we just saved up for this supposedly once in a lifetime trip and there was no snow. There was no waves. It was raining or.
Well you know like I was saying about the community here. Like why are you here. What kept you here. You know it’s the people right. And so like 11.
It’s the same. It’s the people the guides and beyond it’s the whole staff that really make this thing incredible and like why you come here and have a great time and so I could go off on this tangent for a long ass time. But you know when we started I got hired by this woman Missy ox’s she’s phenomenal still in town. She’s she doesn’t work for us anymore she left and went on to bigger and better things but she hired me and then a couple months later shy this is getting Billy Rankin. So it was just us and then really close after that we hired this woman named Clare Martin. So Billy Keira and myself all still work here and we were able. Three people you can make any attitude you want you can be all this socks or this and that. But you know Billy’s like I would I would classify him as like the Jewish Santa Claus.
And he sat on town council with me and you know curas has got a really bright spirit but a realistic goal. So she kind of like we all would help each other out we had a we had an office all three of us instead of having our office faced a desk we faced inward. So we all looked at each other and we just play the grateful that grateful that Grateful Dead Grateful Dead and she would just sit there you know some headphones and stuff and I’m like Hey Gary you know what do you listen to. And she’s like why even ask her to the Grateful Dead. And I was like I’m not asking what band you listen to him asked me what year a Grateful Dead you I’ll listen. And so it’s like being the big joke and Billy he’s still you know he’s still our director snow safety director and beyond you know his title is Business Card isn’t big enough to what he does for the Colorado operation and where I kind of spread out and started doing things around the world.
He focused on here and he taught me so much about. I mean no bad days what a cliche but like just having a good time no matter what we’re doing. And so skean might suck. We can’t guarantee the skiing is going to be good. You said you know you go to Mexico and it’s flat you can’t go surfing but you know we taught it very early on that it’s about the attitude of having a good time. So you know what the schemes are not good let’s where a bunch of costumes. Let’s go back country skiing let’s blow something up. I mean the ATF isn’t listening but you know within our regulations you know let’s go do this some advice control work and let people witness it from a safe distance you know and like let’s do something that’s not just hey this sucks like having know if you’ve ever been guided but if you have a guy who’s psyched to be what he’s doing like authentic real really excited like fake not being like cool good the I’m getting paid for like.
He doesn’t care because he’s not working a corporate job. And I say he but she them you know they’re just out there because we have a we have a girl that works for us too like if you’re having a bad day you want her to be your guide like it’s super fun. And all of them are like that all the guys like super pumped men so sometimes it’s really tricky.
You know I take my wife to Irwin I never take her up there when it sucks. I always take her up there when it’s good. So she’s like I come home from work and I got exhausted. She’s like Oh yeah I bet she really I would ski which Baroda and when you Fazl but like sometimes it’s just really tricky skiing. And so you know Billy was always like it doesn’t matter what the skins like. It all matters what we do and how we have fun doing whatever we’re going to do. And so we started just doing that from the very beginning and it is just it is just something that’s our mantra and our ethos of what we are. And so all the guides come on and you know guides are we can be a little you know egotistical and like we’re cooler than most and you know now that I’m so old I’m not cool or the most and I’m not stronger than everyone so it’s kind of like been really humbling.
And what we do is we can enjoy what we’re doing and really enjoy it we’re doing like waking up and you know people say like I never feel like I’m going to work because I love my job so much like that’s true about my job. My
job actually kicks ass. You know I’m not a real estate real estate broker who loves selling real estate. You know I’m somebody who just loves to go skiing and biking and climbing and I think that’s what makes 11 different is that it’s the people and it’s not just in Colorado it’s like wherever you go. And then. So this is Yealands all low. My last example because I don’t know if I’m rambling on I might ramble.
You can it this.
I don’t care so I’m we’re in we’re nice and you know it was like on my last trips I did last year. And these guys have been skiing together for 15 years. You know they knew the Queen program. They had been all over the world. They knew what was going on and we had really just crappy weather you know just couldn’t we’ve got like a half a day and then we got another half a day.
And so I mean it sucked it was like sliding sideways and this is like in May so it’s not like when it’s it’s like almost raining. You know it’s warm it’s light out all the time and so like fuck it and let’s just have like Olympics and so we had this giant Olympic event where we rode bikes and we rode bikes. We shot ski. We felt Pong and it got to be the end like you know and I’m not I’m not saying that you have to get drunk to have a good time but like it start off during the day no one drink or any of that and it moved into a party at night and no one gave a shit anymore about the Olympics. And we just had the best time and then they’re just to leave and I was like hey what about you know laser tag.
And I think it’s you know it’s it’s all cold and blowing sideways outside and you know it’s over. And I was like. Let’s let’s just play urban laser tag and play inside and so we play laser tag and they were like crying. Leaving and the guy said to me. I skied for two half days at a six and this is maybe the best skiing ship I’ve ever had. And they just had a great time. And I tell people this a lot like we’re having a good time. You know we’re having a good time. It’s created there there a lot of times they make our good times happen because without them we couldn’t be doing what we’re doing. Sure. And their energy of having a good time makes us have a good time too and maybe it sounds crappy on a podcast like these guys when I scanned they went play laser tag and that was such a good time. But it’s more than that. It’s hard to describe it but it’s like super fun. Right
. Well that’s why it’s called experiences not 11 guaranteed days are. I mean and travelers know that right. The unexpected part of your trip is is usually the part you remember. I mean you go out to go see some country and you think you’re going to like this architecture museum or whatever you went there to see but you found something walking down the street or some person or whatever and that’s just kind of what it’s all about. And so you know you probably do get to benefit from your clients being adventurous people that are open to it but you’ve got to still make it happen. And I think that’s a lot of motivation. Like
I said Attitude is Everything is something I’ve been living by since I found this sticker when I was on tour. You know attitude is everything and there was a guy I was working with them and I was a crappy day and everyone else was Skeeter and he’s like oh man I’m like a skeeter and I’m like what you gonna do. It’s like I’m going to go back to my room and work. I was like well we should go do something like to do my going horseback riding on horseback riding my you want to drive the buggy or Nylander while you’re like OK I’ll go skeet shooting he’s like Yeah skeet shooting. That sounds great went out there and the guy was a dead shot. He was super good at it. And his daughter got back from skiing and so he’s like you always go skeet shooting and I think it made his day from being super Borensztein in a beautiful lodge.
I mean it’s beautiful in there. But you know kind of something you can do at your own house to have a day that he had a great time like teaching his daughter to shoot a gun better than she was shooting. And so those kinds of things. Yes it is experiences and I think 11 really are bosses. Vision has always been whatever you guys are doing. I wanted to keep doing what you’re doing. You know is this this guy that is like. He makes decisions I’m like wow is was going to work and it always works. He’s very intelligent but he’s very visionary about having a good time. He likes to have a good time right. He likes to go out and do activities.
He stays fit and you know he’s a real person that likes to have real fun. And so if I’m going to go to Mexico to go surfing and it’s flat what am I going to do. That’s not evidence. What else can I do. And I think that’s been the whole behind the scenes with 11 that’s really kept us one unique to all of us energize to keep doing our jobs because it’s so great. And like what can we do better. What can we do different.
Well that sounds amazing man and I don’t know if that’s a good place to leave it. I mean unless there’s something else you wanted to mention I I really appreciate you taking the time. And thanks to the public house people for letting us use their their stage. People have been walking around here. What are these guys doing. People are just curious about.
I didn’t ramble too much and hopefully you get some help. It was interesting I was trying to make it interesting. You
know I think I think so and you know it really says a lot about you know I think people in Colorado are you know they’re curious about towns they’re curious about people and they’re curious about lifestyle and I think and also like the history of the town so I really think we gave a little bit of everything on that. So cool. Thanks a lot man Doug Narong appreciate it. And you know if anything comes up feel free to have you on any time. All
right. We’ll be all right and soon. No no. Exactly. Thanks.
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